Tap into the Power of Virtual Engagements
Public Service Announcement
Let’s rattle off the list first! Facebook, Twitter, LinkedIn, SnapChat, Periscope, Pinterest, Instagram, KiK, Vine, YouTube and … This list will continuously be updated just like your status. But what hasn’t changed is the name! Industry would have you believe these are all various types of “Social Media” accounts. I will be the first to say the industry is wrong! Why? Let’s start with going back to the basics and define the word social. There are multiple definitions; but this one jumps out the most… “of or relating to human society, the interaction of the individual and the group, or the welfare of human beings as members of society.” The definition seems in line with the basic principles of social media..relating to and interacting with individuals or groups, agree? These individuals or groups could be your relatives, co-workers, potential employers, companies, employees, friends, or institutions.
However, the big disconnect is the information that we share on these platforms instantaneously becomes PUBLIC for all these groups and individuals to see. Before you mention privacy settings, I will pull back the curtain and tell you NOTHING is private on the internet. Sorry. It’s PUBLIC MEDIA. So if you’re calling it the wrong thing. I have to assume you are using it the wrong way too. The GOOD news is I can guide you to the path of Public Media success.
THE CONNECTIONS AREN'T ABOUT QUANTITY, BUT AUTHENTICITY.
First, it starts with establishing what you want people to see about you or your company. Simple? Maybe, until you are sharing everything from breakfast, lunch, kids’ birthdays, corporate marketing jargon, scripted post, and stale sales pitches. The biggest mistake you’re making is sharing everything. I know you CAN but STOP. It’s hurting you and your company’s brand. Let’s work to together to establish a strategic Public Media strategy. Yes, I used the word strategic for what people deem as personal social sharing sites. Which leads to the second mistake, don’t put your personal life on the very public internet. PERIOD. It opens you, your employees and company up to a variety of vulnerabilities. Yes, this is a hard pill to swallow but you will thank me later. However, there are ways to have an authentic and personal voice. There are ways to utilize public media to benefit your personal and professional growth. There are ways to showcase your company’s strengths and values. There are ways to not spend every waking hour between the ten plus platforms. The burning question now…is HOW? That answer is simple schedule a session with me today!
LEARN HOW TO SHARE SOMETHING RELEVANT AND GROW YOUR BUSINESS.